What advertisers don’t dare to do to attract more attention to their products or services. And creatives who come up with all kinds of banners with naked girls, sexy guys, pornographic overtones and often vulgar messages give their imagination complete freedom.
However, erotica in advertising does not always help a brand. For example, the University of Illinois concluded that after seeing sexy images in advertisements, consumers ultimately cannot remember the name of the brand itself. And even if he remains in the memory, so far not everyone wants to buy products that have been popularized with the help of intimate images.
This study concluded that intimate ad provocation actually has very little sales impact. And often it can even have a negative impact on the brand. Thus, the scientists concluded: the statement that sex sells everything is absolutely not true and the positive effect from it is close to zero.
Below are a couple of dozen examples of outright advertising, which at one time resounded on billboards, provoked scandals and stuck in memory.
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We will remind, earlier we published a selection “Sexy schoolgirls: 10 films with candid girls“