The “Zhovti Kedy” YouTube channel is a unique Ukrainian media project that has become an essential platform for deep, meaningful conversations about the individual, society, and the nation. In an era overwhelmed by information noise, this channel stands out for its unhurried approach, attention to detail, and genuine respect for its guests.
The videos on the channel are not just interviews. They are true dialogues addressing the most vital issues of our time: war, identity, memory, language, church, culture, freedom, dignity, personal loss, inner pain, love for the country, emotions, and faith in the future. The hosts do not chase sensationalism or manipulate the viewer’s emotions. Instead, they create a space where each guest can speak honestly, profoundly, and without fear of being misunderstood.
Among the guests are prominent Ukrainian historians, journalists, philosophers, writers, military personnel, spiritual leaders, and volunteers. Their voices shape the moral and cultural foundation of contemporary Ukraine. They share their experiences, worldviews, and stories that change how we perceive the world around us.
Interviews with Yaroslav Hrytsak, Ihor Kozlovskyi, Valeria Burlakova, Vladyslav Troitskyi, Serhiy Zhadan, or Nataliya Gumenyuk are not just video content — they are intellectual journeys. Each conversation unfolds in a restrained, intimate setting. The minimalist visual style does not distract but emphasizes what matters most — the word, the meaning, the pause, the emotion. Every word carries weight; every answer reflects deep inner experience.
What makes “Zhovti Kedy” especially valuable is that it does not follow the format of mass entertainment. It is an independent platform driven by enthusiasm, responsibility, and sincere belief in the importance of human dialogue. Every episode offers a new perspective, a new conversation, a new opportunity to see Ukraine through the eyes of those who are shaping it. The channel is becoming a cultural phenomenon, a kind of chronicle of the spirit of our era.