Since 2011, Alex and Beth Rainbird have been running the channel alexrainbirdMusic, dedicated to independent pop, folk, and rock music. It all started when Alex, still in school, created playlists to save his favorite tracks — and unexpectedly, people loved it. Over time, the channel became truly professional: in 2017, Beth joined Alex, and in 2024, they got married.
The community has grown to more than 1.35 million subscribers and over 1,600 videos. The channel gathers around 5 million views every month and has accumulated more than 537 million in total.
The main mission is to give a platform to underrated artists and to provide listeners with the opportunity to discover new, beautiful compositions. Every month, more than 100 new songs are released, along with seasonal and thematic compilations, a 24/7 independent music stream, and exclusive live sessions. Thanks to this, listeners embark on a true musical journey — from melancholic acoustic ballads to energetic rock hits capable of inspiring and giving strength in various moments of life.
Formats and audience interaction
alexrainbirdMusic offers different formats:
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Monthly and seasonal playlists, carefully curated by the team.
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A 24/7 stream featuring a continuous flow of indie music.
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Exclusive Live Sessions with artists previously introduced in playlists — for example, hour-long concerts and collections of live performances.
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Interviews and podcasts — In The Indie Music Podcast with conversations and live performances from favorite artists.
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A website, Discord, and social networks — where fans can listen to music, communicate, join the radio, and interact more actively with the creators.
The channel also has its own label and has organized live events, including a virtual festival in honor of reaching 1 million subscribers. Musicians can submit tracks through the official website or special platforms for artists. What makes the channel particularly valuable is the way its creators maintain dialogue with their subscribers and strive to make music as accessible as possible. Many viewers note that it was through this channel that they first discovered their favorite performers and found the soundtrack to important moments in their lives.
A short list of musicians whose works often appear on the channel
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Anthony Mann
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Southey
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Sturtz
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Shower Beer
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Grizfolk
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AGE of the BEAR
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Cara Harbinger
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Jackson Wooten & Brophy Music
Today, alexrainbirdMusic is not just a music YouTube channel but a whole community united by a love for independent music. It helps artists find their audience and allows listeners to discover something new and genuine. This project has become a kind of bridge between emerging musicians and global music lovers, showing that real music lives not only in the mainstream but also in the heart of the independent scene. Thanks to such platforms, talented performers get a chance to be heard, while listeners receive a unique experience that cannot be found in standard charts.
