The largest media service in Ukraine, MEGOGO, presents the rating of content popularity among platform users for the 1st quarter of 2023. MEGOGO previously reported that compared to 2021, the number of views of Ukrainian-made films has increased fivefold. The platform’s latest data shows this trend continuing, with views increasing 3.3 times compared to the same period in 2022.<\/p>\n
For many Ukrainians, the use of OTT services is an integral part of family and personal leisure, as well as support for mental health in difficult times. MEGOGO users consume a variety of legal content: films, TV series, cartoons, sporting events, audiobooks and podcasts, as well as entertaining and educational shows.<\/p>\n
In the categories \u201cfilms\u201d, \u201cserials\u201d, \u201cchildren\u2019s content\u201d, \u201cshows\u201d, \u201caudio content\u201d, the TOP 10 titles are presented, selected by the total duration of viewing\/listening in hours on the MEGOGO media service. \u201cMovies in purchase\u201d are selected by the number of films sold in units, and \u201csporting events\u201d – by the number of views.<\/p>\n
The most popular films by category on MEGOGO<\/p>\n
Single purchase (TVOD)<\/p>\n
The American horror film with comedy elements \u201cMenu,\u201d which premiered digitally in Ukraine in January 2023, tops the rating. The top five in this category also included the cult sci-fi film \u201cAvatar\u201d, the superhero film based on comic books from Marvel Comics \u201cBlack Panther: Wakanda Forever\u201d, the Ukrainian-Polish historical drama \u201cShchedryk\u201d and the superhero film based on the DC Comics of the same name \u2013 \u201cBlack\u201d The second five of the rating included \u201cTop Gun: Maverick\u201d, \u201cBandit\u201d, \u201cThe Lost City\u201d, \u201cUnstoppable Wedding\u201d and \u201cFantastic Beasts: Dumbledore’s Secrets\u201d.<\/p>\n
Prepaid (SVOD)<\/p>\n
The most popular films in the subscription were the American thriller \u201cPoker Face\u201d and the Ukrainian feature film \u201cSniper. White Raven (Extended Version)” and the family Christmas comedy “At Home.” The top ten also included \u201cAerobatics\u201d, \u201cHome Himself 2: Lost in New York\u201d, \u201cMaxim Osa and the Gold of Doghead\u201d, \u201cBarakuda\u201d, \u201cLive\u201d, \u201cAvengers: Endgame\u201d, \u201cAbove the Abyss\u201d.<\/p>\n
Free to watch (AVOD)<\/p>\n
The TOP 10 most popular free films included 4 Ukrainian-produced projects dedicated to historical events: \u201cCyborgs\u201d directed by Akhtem Seitablayev with a script by Natalia Vorozhbit, \u201cIlovaisk 2014\u201d directed by Ivan Timchenko, \u201cDonbass\u201d directed by Sergei Loznitsa and \u201cKruty 1918\u201d directed by Alexey Shapareva.<\/p>\n
Ukrainian production<\/p>\n
The leader among Ukrainian-produced films on MEGOGO is \u201cSniper. White Raven (Extended version).” The tape also took first place in terms of the number of views on the media service over the past year. Second and third places in the ranking are taken by Maxim Osa and Pesigolovts’ Gold, the first comic book adaptation in the history of Ukrainian cinema and the feature film I Work in a Cemetery, filmed as a co-production between Ukraine and Poland. The top ten also included films about war and two comedies.<\/p>\n
TV series watched the most on MEGOGO<\/p>\n
Prepaid (SVOD)<\/p>\n
The TOP 10 most popular series in subscription on the MEGOGO platform are opened by the post-apocalyptic series \u201cThe Walking Dead\u201d, the Ukrainian ironic series \u201cPrecinct with DVRZ\u201d and \u201cFather Brown\u201d, a detective series. The list also included such series as \u201cDark Matter\u201d, \u201cPolkan\u201d, \u201cHouse of Other People\u2019s Secrets\u201d, \u201cOpera on Call\u201d, \u201cMurdoch Investigation\u201d, \u201cAround the World in 80 Days\u201d, \u201cAgainst Fate\u201d.<\/p>\n
Free to watch (AVOD)<\/p>\n
Among the most popular TV series available on MEGOGO for free, 9 out of 10 are Ukrainian-made. Among the leaders are the television series \u201cPapanki\u201d, \u201cMy Favorite Scary\u201d, \u201cKriposna\u201d, \u201cRogue\u201d, \u201cBunker\u201d, \u201cJack and London\u201d, \u201cWorst Friend\u201d, \u201cHealing with Love\u201d, \u201cBy the Right of Love\u201d. Only one foreign project, namely the Swedish-Danish detective series \u201cThe Bridge,\u201d entered the top, taking second place.<\/p>\n
Popular children’s content on MEGOGO<\/p>\n
Animated films<\/p>\n
Prepaid (SVOD)<\/p>\n
MEGOGO, as a media service for the whole family, has a large library of children’s content – cartoons and animated series. In the animated film category, the top five are Zootropolis, Heart of Frozen, Wayana, Cars and Monsters, Inc.<\/p>\n
Animated series<\/p>\n
Prepaid (SVOD)<\/p>\n
Among the animated series that young viewers enjoyed watching via subscription, the top three are headed by the cult \u201cSpongeBob SquarePants,\u201d the beloved \u201cPaw Patrol\u201d and \u201cNinja Crawlers.\u201d legendary comic.<\/p>\n
Animated series<\/p>\n
Free to watch (AVOD)<\/p>\n
In the category of animated series available on the media service for free viewing, the TOP 10 included the Ukrainian hit animated series \u201cDog Patron\u201d, which tells about the life of a sapper dog from the State Emergency Service.<\/p>\n
The cartoon took an honorable 3rd place. MEGOGO previously reported that the first episode of the project, called \u201cThe Broken Bridge,\u201d entered the TOP 5 on the media service among Ukrainian-produced cartoons.<\/p>\n
Most watched shows on MEGOGO<\/p>\n
In this category we represent<\/p>\n
We accept all genres, with the exception of news and sports projects.<\/p>\n
Prepaid (SVOD)<\/p>\n
MEGOGO’s longest-serving subscribers watched American adventure, documentaries and entertainment shows. The first place goes to the show \u201cNaked and Afraid \/ Naked and Afraid XL\u201d about the lives of two survivalists who meet naked for the first time and are tasked with surviving in the desert for 21 days. And the top ten is closed by the Ukrainian family entertainment project \u201cQueen of the Kitchen\u201d with singer Olya Polyakova produced by the MEGOGO ORIGINALS studio.<\/p>\n
Free to watch (AVOD)<\/p>\n
The TOP 10 in free viewing are occupied by domestically produced projects. In first place is the educational program \u201cThe World Inside Out,\u201d an author\u2019s project by Dmitry Komarov. The second and third are the Diesel Studio projects: \u201cDiesel Show\u201d and \u201cFor Three\u201d. The fourth and fifth places were taken by the singing talent show \u201cVoice of the Country\u201d and the travel project \u201cIgor Zakharenko\u201d. The top ten also included 3 culinary projects.<\/p>\n
The most popular audio content on MEGOGO AUDIO<\/p>\n
Since 2019, MEGOGO has been developing the \u201cAudio\u201d section, which contains a library of legal audio content: podcasts, audio books and audio series, including projects of its own production.<\/p>\n
Audiobooks<\/p>\n
Among the most popular audiobooks, listeners most preferred projects of Ukrainian origin. Thus, 7 out of 10 in the ranking are domestic authors. First place goes to \u201cOvercoming the Past: Global History of Ukraine\u201d by historian and publicist Yaroslav Gritsak. The second and third places were shared by George Orwell’s 1984 and Higher Fidelity. Truth, lies and leadership. Memoirs of FBI Director James Comey. In fourth and fifth places are \u201cDistrict D\u201d by Artem Chekh and \u201cKobzar\u201d by Taras Shevchenko. The second five are occupied by \u201cRadio Night\u201d by Yuri Andrukhovich, \u201cBehind the scenes of the war. Stalin, the Nazis and the West by Lawrence Rees, The Walls in My Head by Vladimir Stanchishin, 365 bedtime stories. Tales of Heroes”, “Behind the Scenes of the Empire. Essay on Ukrainian-Russian cultural relations\u201d by Vera Ageeva.<\/p>\n
Podcasts<\/p>\n
The first step among the most popular podcasts on MEGOGO AUDIO is occupied by the project \u201cWithout Declaration of War,\u201d authored by Ilya Kabachinsky and Alexander Avramchuk, which tells about the events of the past in order to better understand the future. In 2022, the project received an award from the Professional Podcasters Awards. \u201d in the category \u201cBest History and Society Podcast.\u201d Second place went to Max Podzigun’s F1Podcast, which also received a listener’s choice award and MEGOGO AUDIO in the “Best Sports Podcast” category. The top five also included a self-produced project MEGOGO AUDIO in collaboration with the forces of the Ukrainian Armed Forces TV channel \u201cResistance\u201d, which tells about the defense of Irpen in March-April 2022.<\/p>\n
The most popular sporting events on MEGOGO<\/p>\n
MEGOGO is actively developing the sports direction and has a number of exclusives, including: matches of the Ukrainian national football team as part of the qualification for the 2024 European Football Championship, UEFA Champions League, UEFA Europa League and UEFA Conference League, UEFA Super Cup, La Liga, Ligue 1, Serie A, Spanish Cup (Copa del Rey), German Cup (DFB-Pokal), Italian Cup, Top Rank fight, K2 Promotions Ukraine, and much more.<\/p>\n
The most popular event among football fans on MEGOGO was the match of the Ukrainian national team against the English national team in qualifying for Euro 2024, which took place on March 26. The next seven steps are also occupied by football events of the Europa League, Champions League and La Liga. The top ten is closed by the fights of Yaroslav Amosov against Logan Sporley (February 25) and Jose Ramirez against Richard Commey (March 26).<\/p>\n
The entire TOP 10 looks like this:<\/p>\n
26\/03 Qualifying round of the UEFA European Football Championship 2024. England \u2013 Ukraine
\n09\/03 UEFA Europa League. Shakhtar \u2013 Feyenoord
\n08\/03 UEFA Champions League. Bayern \u2013 PSG
\n16\/03 UEFA Europa League. Feyenoord \u2013 Shakhtar
\n21\/02 UEFA Champions League. Liverpool \u2013 Real
\n07\/03 UEFA Champions League. Chelsea \u2013 Borussia Dortmund
\n15\/03 UEFA Champions League. Real Madrid \u2013 Liverpool
\n19\/03 La Liga. Barcelona \u2013 Real
\n25.2 Bellator MMA. Yaroslav Amosov \u2013 Logan Storley
\n26\/03 Boxing. Jose Ramirez \u2013 Richard Commey<\/p>\n
Reference<\/p>\n
MEGOGO is an international media service founded in 2011 in Kyiv. It is the leader among OTT platforms in Ukraine, operates in the countries of Eastern Europe, Central Asia and the South Caucasus, and a significant part of the catalog is available worldwide.<\/p>\n
<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
The largest media service in Ukraine, MEGOGO, presents the rating of content popularity among platform users for the 1st quarter of 2023. MEGOGO previously reported that compared to 2021, the number of views of Ukrainian-made films has increased fivefold. The platform’s latest data shows this trend continuing, with views increasing 3.3 times compared to the […]<\/p>\n","protected":false},"author":1,"featured_media":29406,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[],"class_list":["post-29177","post","type-post","status-publish","format-standard","has-post-thumbnail","category-video"],"_links":{"self":[{"href":"https:\/\/www.cutinsight.com\/en\/wp-json\/wp\/v2\/posts\/29177","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cutinsight.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cutinsight.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cutinsight.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cutinsight.com\/en\/wp-json\/wp\/v2\/comments?post=29177"}],"version-history":[{"count":0,"href":"https:\/\/www.cutinsight.com\/en\/wp-json\/wp\/v2\/posts\/29177\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cutinsight.com\/en\/wp-json\/wp\/v2\/media\/29406"}],"wp:attachment":[{"href":"https:\/\/www.cutinsight.com\/en\/wp-json\/wp\/v2\/media?parent=29177"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cutinsight.com\/en\/wp-json\/wp\/v2\/categories?post=29177"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cutinsight.com\/en\/wp-json\/wp\/v2\/tags?post=29177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}