Paramount’s A Quiet Place Part II on Friday, June 11, 2021 became the first feature-length film of the COVID-19 era to break the $100 million barrier in North America (US and Canada – common market ). The picture ended that day with 101 million dollars in the “home” box office of America and Canada.
We will remind you that in the USA many cinemas work at full capacity, while in Canada there are still many restrictions and a lot of closed cinemas. Additionally, it’s important to understand the value of A Quiet Place 2’s achievement, as the film earned $11.65 million in its third weekend in theaters alone, excluding streaming, bringing the film’s total to $108.99 million by the end of last weekend. dollars
Rental novelty In the Heights from the studio Warner Bros., the adaptation of the popular Broadway theater musical, despite high expectations and a gigantic advertising campaign in the press and social networks, disappointed, collecting only 11.41 million dollars from a huge number of screens – 3 456. But here it is important to know that the picture, like all new products of the studio Warner Bros. recently, was instantly available on the HBO Max streaming platform.
No matter how cool it is, the pandemic has done its job and many potential cinema-goers are either still afraid to go to the movies, or prefer a cozy home viewing on a platform for $20-30, which in the end can be even cheaper than a family trip to the cinema with a purchase hot dogs and popcorn, not to mention the parking fee. Again, the size of TV sets is growing exponentially. I remember when the first cineplex opened in a mall in Los Angeles, the screen size in the smallest theater was a little larger than the width of my current home television. And many people have them now and much more than mine. For all the optimism about the relative box-office success of some movies in theaters and the rising stock value of the surviving movie chains, such as the largest AMC, it can be assumed that we are on the threshold of a new kind of movie showing, to some extent a hybrid – cinema + streaming. Or only one or only the other. There are many examples of that.
Overseas: A Quiet Place 2 collected about $16 million over the weekend in 37 countries, including 21 where it opened just last weekend. Released by Paramount outside of North America, the film has collected a total of $75.8 million overseas to date, although it has yet to open in a number of important box office countries, including France, Spain, South Korea and Japan (June 18 ), Italy (June 24), Germany (July 1) and Brazil (July 15).